Re-establishing adidas Tennis in the UK
Client: adidas Tennis
Date: 13.01.2016
Location: UK
In 2016, Specialist Sports began distributing adidas Tennis in the UK. With a dedicated team at Specialist Sports, we have re-established adidas Tennis as a go-to brand within specialist retail channels, whilst working alongside key partners including the Lawn Tennis Association (LTA) and other influential performance centres.
Alongside this, we have built a portfolio of sponsored professional UK athletes, including Grand Slam winners and next-generation upcoming athletes to support the growth of adidas Tennis in the UK.
Since 2016, we have re-established the brand throughout the heart of Tennis and achieved over 200% growth in the process.